Empathise
Define
Ideate
Prototype
Test
Conclude

1. EMPATHISE

Understand human needs involved

Empathy helps us gain a deeper appreciation and understanding of people’s emotional and physical needs, and the way they see, understand and interact with the world around them

WHAT

Functionality and features

Addresses what things people can do with a product – its functionality

HOW

Accessibility and aesthetics

Relates to the design of functionality in an accessible and aesthetically pleasant way

WHY

Motivation and values

Involves educational guess about person’s motivations and emotional drivers for adopting a product

Outcome

Desirability
Feasibility
Viability

2. DEFINE

 

Re-frame and define a problem in human-centric ways

Analyse observations and synthesise them in order to define core problems. Instead of defining a problem as your or company desire such as:

Our goal is to leverage the usage of the new Google Maps live traffic informationIs a feature on Google Maps that displays traffic conditions in real time on major roads and highways feed across travel-market share among business class travellers by 3.5.% by the end of this year.

A much universal and practical way of definition would be:

Business class travellers should take an advantage of new Google Maps live traffic information feed in order to maximise their productive time while travelling.

Gather great ideas to establish features, functions and any other elements that will allow them to solve the problems.

How are we going to trigger an action so business class travellers start benefiting from newly introduced Google Maps features.

3. IDEATE

 

Human-centred problem statement

 

Be open to free thinking and to expand problem space

Outcome

Consciousness distribution
Knowledge exchange
Beta epics design

4. PROTOTYPE

 

Adopt a hands-on approach

 

Inexpensive and scaled down version of a solution or features within a product in order to investigate the problem solution generated in the previous stage

5. TEST

 

Develop a solution to a problem

6. CONCLUSION

 

Understand available options

 

This strategy or also the Design Thinking process is designed to be perfectly iterative and focused on enhanced collaboration between product designer and the real world

Bullet-proof product design execution
  • Communicate who you are

  • Minimise users expense of time and effort

  • Show clear understanding of options available

  • Design navigation that makes sense on its own

  • Expose main product offering and work with polyhierarchy

  • Show the difference and introduce yourself or your products

  • Minimise the number of clicks to be able to make a preliminary decision

  • Satisfy the need for an understanding of a product existence at first instance

  • Forget iconography on its own, unless you have made a research dedicated to this area

  • The less you offer the better and the higher overall value is perceived (more clutter often means lower quality)

Tackle product design process life-cycle with its complex bumps by understanding human needs involved, by human-centric problem definitions, by expanding the problem space and allowing for free thinking, by adopting an inexpensive hands-on approach where one can identify the best possible solution and lastly by developing a solution to a real problem one meant to be solving