User Experience Strategy

Talking about digital product design, us designers, spend most of our productive time sitting in front of the screens. And we rather often think that this is just the same case of user experience too. To be able to design good user experience one should stand up from the office chair in order to expand the reference of all touchpoints that users come into contact with.

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The fundamental difference between User Experience and User Interface design

For some, these are the key terms forming part of our skin, but for some, still and naturally, it is a very common dark hole. Naturally, for people who are not directly wearing product designer shoes. As I am facing this reality rather frequently, I’ve decided to write a few words about the difference between the fields myself, knowing there are tons of articles out there related to this topic.

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Why Design Thinking

Design Thinking, because it is an iterative process in which we, product designers or user experience designers, look to understand the user better, leave our assumptions behind and uncover alternative solutions that may not be visible at first. The process or methodology provides transparent and solution-focused approach on how to tackle problems while designing a product.

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