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Du-Enter strive to help companies or start-ups by offering solid evidence through in-depth research of how the product experience should be designed relieving any concerns of the irritating last minute & extra expenses, as well as providing measurable indicators that keep the product maintainable and scalable.Translating complex process flows into a minimal, effortless and seamless human-centred experience. Nowadays, I see a beautiful user interface as a useful solution where invisible design plays its major role.
Designing for the needs of real people (not machines) often means understanding complex processes and behaviours which are being approached from research to onboarding and only then translated into intuitive and usable products.
Gain insight about users and their needs
Learn about difficulties users face
Set aside your own assumptions
Analyse and synthesise observations
Identify new solutions to a problem
Define core problems
Gather great ideas to establish features
Expand problem space
Open to free thinking
Identify constraints and present problems
Identify the best possible solution
Investigate generated solution
How people think, behave and feel
Rule out problematic solutions
Conditions of use
Thought through product presentation
Implementation at minimum expense
Maximised operational value
Talking about digital product design, us designers, spend most of our productive time sitting in front of the screens. And we rather often think that this is just the same case of user experience too. To be able to design good user experience one should stand up from the office chair in order to expand the reference of all touchpoints that users come into contact with.
For some, these are the key terms forming part of our skin, but for some, still and naturally, it is a very common dark hole. Naturally, for people who are not directly wearing product designer shoes. As I am facing this reality rather frequently, I’ve decided to write a few words about the difference between the fields myself, knowing there are tons of articles out there related to this topic.
Design Thinking, because it is an iterative process in which we, product designers or user experience designers, look to understand the user better, leave our assumptions behind and uncover alternative solutions that may not be visible at first. The process or methodology provides transparent and solution-focused approach on how to tackle problems while designing a product.