The most relevant business disciplines

User-centred innovation
Journey mapping
Design Thinking
Du-Enter strive to help companies or start-ups by offering solid evidence through in-depth research of how the product experience should be designed relieving any concerns of the irritating last minute & extra expenses, as well as providing measurable indicators that keep the product maintainable and scalable.

Translating complex process flows into a minimal, effortless and seamless human-centred experience. Nowadays, I see a beautiful user interface as a useful solution where invisible design plays its major role.

Strategy and process approach

Designing for the needs of real people (not machines) often means understanding complex processes and behaviours which are being approached from research to onboarding and only then translated into intuitive and usable products.


Understand human needs involved

  • Gain insight about users and their needs

  • Learn about difficulties users face

  • Set aside your own assumptions



Frame problem in a human-centric way

  • Analyse and synthesise observations

  • Identify new solutions to a problem

  • Define core problems



Human-centred problem statement

  • Gather great ideas to establish features

  • Expand problem space

  • Open to free thinking



Adopt a hands-on approach

  • Identify constraints and present problems

  • Identify the best possible solution

  • Investigate generated solution



Develop a solution to a problem

  • How people think, behave and feel

  • Rule out problematic solutions

  • Conditions of use



Understand available options

  • Thought through product presentation

  • Implementation at minimum expense

  • Maximised operational value

Inclusive design system serving two distinct & conflicting user groups

Inclusive design system serving two distinct & conflicting user groups

The consistent user experience that serves and includes two distinct & conflicting user groups. Since the very early days of my career, I always tried to do personal projects in my spare time. I know this goes beyond impossible, especially nowadays, when real project expectations and requirements are already maximised before one enters into the…

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User Experience Strategy

User Experience Strategy

Talking about digital product design, us designers, spend most of our productive time sitting in front of the screens. And we rather often think that this is just the same case of user experience too. To be able to design good user experience one should stand up from the office chair in order to expand the reference of all touchpoints that users come into contact with.

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User Experience takes a bigger part of a cake

The fundamental difference between User Experience and User Interface design

For some, these are the key terms forming part of our skin, but for some, still and naturally, it is a very common dark hole. Naturally, for people who are not directly wearing product designer shoes. As I am facing this reality rather frequently, I’ve decided to write a few words about the difference between the fields myself, knowing there are tons of articles out there related to this topic.

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Understand human needs involved

Why Design Thinking

Design Thinking, because it is an iterative process in which we, product designers or user experience designers, look to understand the user better, leave our assumptions behind and uncover alternative solutions that may not be visible at first. The process or methodology provides transparent and solution-focused approach on how to tackle problems while designing a product.

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