I strive to help companies or start-ups by offering solid evidence through in-depth research of how the product experience should be designed relieving any concerns of the irritating last minute & extra expenses, as well as providing measurable indicators that keep the product maintainable and scalable.Translating complex process flows into a minimal, effortless and seamless human-centred experience. Nowadays, I see a beautiful user interface as a useful solution where invisible design plays its major role.
Strategy and process approach
Designing for the needs of real people (not machines) often means understanding complex processes and behaviours which are being approached from research to onboarding and only then translated into intuitive and usable products.
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Empathise
Understand human needs involved
Gain insight about users and their needs
Learn about difficulties users face
Set aside your own assumptions
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Define
Frame problem in a human-centric way
Analyse and synthesise observations
Identify new solutions to a problem
Define core problems
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Ideate
Human-centred problem statement
Gather great ideas to establish features
Expand problem space
Open to free thinking
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Prototype
Adopt a hands-on approach
Identify constraints and present problems
Identify the best possible solution
Investigate generated solution
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Test
Develop a solution to a problem
How people think, behave and feel
Rule out problematic solutions
Conditions of use
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Conclude
Understand available options
Thought through product presentation
Implementation at minimum expense
Maximised operational value
Portfolio
