User experience evoking an “of course”

Boost your revenue, productivity and product scalability

I strive to help companies or start-ups by offering solid evidence through in-depth research of how the product experience should be designed relieving any concerns of the irritating last minute & extra expenses, as well as providing measurable indicators that keep the product maintainable and scalable.

Translating complex process flows into a minimal, effortless and seamless human-centred experience. Nowadays, I see a beautiful user interface as a useful solution where invisible design plays its major role.

Strategy and process approach

Designing for the needs of real people (not machines) often means understanding complex processes and behaviours which are being approached from research to onboarding and only then translated into intuitive and usable products.
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Empathise

Understand human needs involved

  • Gain insight about users and their needs


  • Learn about difficulties users face


  • Set aside your own assumptions

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Define

Frame problem in a human-centric way

  • Analyse and synthesise observations


  • Identify new solutions to a problem


  • Define core problems

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Ideate

Human-centred problem statement

  • Gather great ideas to establish features


  • Expand problem space


  • Open to free thinking

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Prototype

Adopt a hands-on approach

  • Identify constraints and present problems


  • Identify the best possible solution


  • Investigate generated solution

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Test

Develop a solution to a problem

  • How people think, behave and feel


  • Rule out problematic solutions


  • Conditions of use

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Conclude

Understand available options

  • Thought through product presentation


  • Implementation at minimum expense


  • Maximised operational value

Strategy and process approach, wireframe, empathise, define, ideate, prototype, testStrategy and process approach, user interface, test, conclude, thought through product presentation

Portfolio

Google Maps
Google Assistant
Eurostar
First Group
Network Rail
Go Ahead London
Andalucía Emprende
CBRE
RAC
Visit Wales
TUI
One Fine Stay
IZI.Travel
Siemens
Travelodge
Solvia
Premier Inn
Lastminute.com
Metro Madrid
Casaktua
Rail Delivery Group
London North Eastern Railway
Trainline
Visa
Iberia
Melia
Specifique
Morleys
Pegasus Solutions
St. Christopher’s Inns
BBP
Cleverlance
IIFA
ePaisa
Counter Craft