The consistent user experience that serves and includes two distinct & conflicting user groups.
Over the years, decades, I have participated in projects of all kinds with one simple objective. Conversion improvement. There weren’t that many projects not conversion orientated. One normally does workshops, research, testing, prototyping, data-driven decisions, well you name it. Every project requires a slightly different approach. However, I have never in my career worked on a project that considered conflicting user groups – left versus right-handed. I should say I normally post-process a lot of collected data, but this bump never came to me via recorded research, nor did I consider this different need to be so important like I do today.
I am imagining a lot of conflicting user groups living in different contexts. Imagine products that need accommodating two-sided marked under one umbrella, guest vs. host or buyer vs. provider- two users with distinctly different needs and motivations. However this user case is referring to inclusive design – two users with the same needs and motivations, but different human capabilities.
This design system is about the understanding of creating an optimal experience for travel junkies, considering two-sided marked, multi-dimensional design (map user experience) but in this case, I am exploring maximisation of the inclusive design and experience if you like, within a set context.
The modules & components I design & use are already tested approaches and what I do is to keep polishing them along the way. The harder bit is to tweak the proved user experience and make it compatible with the mentioned conflicting user group. There are still fractions of proposed user experience that contradicts inclusive design concept but additional actions such as swipes are included to satisfy certain needs for this particular group of users and perhaps more.